This is an ad in the super bowl commercial where sneakers made. Willem Dafoe the actor in the ad features him portraying the iconic sex symbol Marilyn Monroe. This ad was made in 2016. The story goes Marilyn Monroe is displeased, so much so that's she's practically turned into a crabby Willem Dafoe. But when he eats snickers he become alright
Media Language
The typical advertisements for this kind of goods have been pretty dull and frequently contain a lot of legalese and other jargon that educates the audience. While this language is helpful, it can be very overwhelming and confusing. But unlike any other adverts, This snickers ad has subverted it and garbed viewers attention for its comedy. The ad also refers to pathos because the ad uses humor when William is dressed up as a women, impersonating diva like Marilyn Monroe. It gives the audience laughter and makes a connection with them emotionally. The ad also refers back to the logos because they use popular characters to do advertisements to get people attention to buy snickers.
Representation
The advertisement takes place on the movie set. It is because of the camera, the fake stores in the back and the microphones, and the fan in the background. This ad is also a parody of Marilyn Monroe as it is shown in the ad. In the ad, they make fun of William Dafoe, as William Dafoe is known as a serius actor as in his work he played his role seriusly and it would be funny if they put William Dafoe as the butt of the jokes in the advert as it would be funny for the audience.
Audience
This snickers ad is targeting many people. Snickers commercials grab the attention of people by having a famous actor like Willem Dafoe participate in the ad as in the theory of stardom, he is a star, where even though some of the audience didn't watch his movie they would know about him as he is talked anywhere, which is why snickers include him in the ad. They also advertise during the most popular events like the super bowl. The slogan of "you're Not You When you're Hungry". It also shows in the ad that if you eat the snickers from the advert you will improve your condition as we can see in the ad that when Marilyn Monroe ate the snicker she condition from a man to a woman. Also, the ad included Barthes 5 code, in the first part of the ad it shows that the face is covered and went to the leg its a mystery, this was put inside the ad so that it will make the audience curious about what is happening.
Industry
The advert is a reference to the scene from Seven Year Itch played by Marilyn Monroe. They also uses Digital effects to bring Marilyn Monroe back to live and hold up a snicker. There is also a non diegetic song from the scene Seven Year Itch. William Dafoe was put inside the ad as he is known as a meme to people, and it would be hilarious for them to put William Dafoe inside the ad for jokes
Comments
Post a Comment