Media language:
The advertisement was made to compare the small sakeru gum and the long long sakeru gum. There is media connotation inside the ad like usually there is cheating in Japanese drama in the ad it would poke around this and joke about cheating. Also the funny song or jingle is funny so it can attract viewers as the jingle "looong loong man" is memorable and funny, so if a viewer were to hear that song they would know it. This ad would target audience that are around 16 - 40 as they are the people who would understand the joke.
Representation:
This ad represents a typical couple in a Japanese drama where the woman would cheat on her husband which is a common practice in any type of drama like Japanese drama, Chinese drama, and Korean drama. The long long guy is represented as a "playboy" who looks handsome and would use suits as playboy wear suits and look badass. Also, the boyfriend/ husband in the ad represents every normal boyfriend in a drama where the boyfriend is blunt and didn't know that his girlfriend/wife is cheating on him, so this ad is just joking about that kind of stereotype.
Audience:
Like I said before the audience would be 16-40 years old. This is because of the jokes, the theme for this ad as older people would know the joke as they had watched drama before. Also, the ad is trying to say to the viewer to buy their product so they can look much more attractive in front of girls. Also, there is Japanese actors in the ad like Yukiyoshi Ozawa who appeared in movies like Rurouni Kenshin: The Legend Ends, The Forest (2016).
Industry:
Long long man commerical was made by Hakuhodo for UHA Mikakuto Co. Ltd. It is created in 2017. The commercial series won the Silver Lion at the 2018 Cannes Lion,festival of creativity and the Bronze Award at the 2019 AdFest, the ACC Grand Prix, Minister of Internal Affairs and Communications Award at ACC Tokyo Creativity Awards 2018, and the 2018 TCC Advertising Award Grand Prix
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