Identity Theory
Identity theory is a theory where people would have their own perception of who they are and people would usually get their identities from bigger and larger groups. Media do not create identities for people but reflect on the identities.
Case Studies- Tony Jeffries:
Tony David Jeffries is an English former professional boxer who won a bronze medal in the 2008 Summer Olympics. In 2012, an undefeated Jeffries was forced to retire due to hand injuries. He is now a Youtuber with 1.17 Million subscribers.
Tony Jeffries in His content would usually teach viewers how to box and gives them a perception of what a man should do and look like which in his case would be boxing and being fit. So it's basically a perception of the health of the viewer and teaches the viewer how to be healthy.
His Content:
Comments
Post a Comment