LSD - Lyrics sound decibels
team:
Jason, Angelo, and Jonathan
Episode 1 ' 27 Club ':
Episode 2 ' As it Was ':
- How do your product represent social group issue?
Me and our group would usually talk about music and entertainment as a whole. However in the last two episodes, it would usually focuses that of the lives of artist how the artist died or live their live than instead of the actual productions of the music. and by the essence the representation we have on our podcast only present about the musicians themselves.
The larger part of these representations though are conforming the preexisting stereotype. This can be things like, how artist would do illegal substances (like morphine, weed and many more), the mental state of the artist how they would get depressed or shady deals behind the audience scenes. Some of these are mention directly like how in the podcast we mention Amy Winehouse who died from alcohol abuse/ sustenance, while some like Kurt Cobain died from suicide. These representations fits in with the stardom theory by Richard Dyer, where in the theory audiences have so much interest in the artist that they are willing to put a lot of pressure on them to look their very best. While it isn't obvious at times, this will cause several mental problems behind the scene which could lead to their downfall.
The talk of devil also appear in our podcast, where we indirectly mention the myths of how 'He' controls the music industry by having artists becoming popular in exchange 'he' get their souls in return. That was practically the entire point of our first podcast which is the '27 club', a mystery of the devil's doing or it being a coincidence. Either way to put it out, it creates curiosity amongst the audience. But most of the time it might not be a literal devil, but in stead burden or pressure the artists gets from the entertainment industry as a whole.
And all of this paints the musicians in a negative light, while everyone still view them as good it does put a question on the audience how these musician are truly the way they are? This can be a par of a theory 'Simulacra' where everything is not a real and the people are putting on an act, audiences can't really decide whether it is real or not and yet they enjoy it themselves
2. How do the elements of your production work together to create a sense of 'branding' ?
While Both of the episode we have are different in nature while be it styles and topics we covered, we try to keep it the same. But two of the most defining features we have on our brand are snippets of song for every episode, so it gives audiences a clear thought of the song and also makes it much more interesting and how our podcast is slow and steady paced podcasts presenting in a conversation featuring discussions that was easy for audiences to follow without much attention and does not require much thought to enjoy. These features create interest for the audience whilst giving them something to enjoy.
How we portray for all of the two episodes. for the first episode we try and did a horrorcore tone and made it sound similar to a mystery podcast like Parapod podcasts which have those feature. We did this so we can give a different bed, tone and atmosphere depending on the topic, and also give a sense of branding to the podcast and also keep our audience interested, as most of the time in podcast people would tend to get bored or skip the intro. We also purposely have Jo give a brief explanation of what we were discussing for the second episode.
3. Do our podcast engage with the audiences
LSD has platforms which can be used to interact or engage with audience. These platforms are, podcasts, LSD Podcast which will be posted on Spotify which is a result of technological convergence of the internet and podcast media can be used by the audience to interact with us as audience can pick playlist and can collaborate with us . But not only that we also have social media like Instagram where it can be used by the audience to suggest ideas to us and can answer the answer polls in Instagram.
My team of podcasts act as information leaders. Here, the free-flowing conversational format allows you to develop and embody your own opinions that influence the audience's view of the world according to the two-step flow theory. It can even strengthen their current perspective. According to George Garbner's cultivation theory, if they share the same opinion, it is possible.
4. How did your research inform your products and the way they use or challenge convention
For the result of our survey we have received 42 responses showed that mostly our audiences are the age of 17. Men and females who listen to our podcasts want a podcast which resembles a free flowing conversation which they use as a background noises, and many of them are interested in "The 27 Club" as our audience is desensitizes to paranormal content.
We took inspirations on 3 podcasts which are Broken Record and Dissect for our music-nerd niche where the idea we wanted to include was non-digetic noise to convey meaning, such as tension, but the free-flowing dialogue from the Sunny in Philadelphia podcast exemplified what survey respondents were looking for.
Paying homage to 'Dissect' while adhering to the genre's conventions of having a very musical and long intro. Many of the non-diegetic sounds represented by Dissect & Broken Record's soundbed were featured, but the free and humorous dialogue of collaborations with Dissect and Broken Record broke genre conventions. . Shinji gave the impression that things were one-sided, as opposed to a conversational format that allows people to dive deeper.
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