Nustet Gokce, also known as Salt Bae, is a famous Turkish butcher, chef, and entrepreneur who rose to fame due to his special way of sprinkling salt on a steak. In videos on his restaurant's Twitter account and an Instagram account where he can be seen to be stylishly cutting steaks and then dropping salt from his fingertips to his forearm and then onto the dish. Due to this, he earned the moniker "Salt Bae" and also became a viral meme. Recently he grew famous again due to his presence on the field at the Lusail Stadium during Argentina's post World cup Reveries, being seen holding the world cup trophies and taking a picture with Argentinian players.
After becoming a viral sensation, today he can be seen producing content on his Instagram account and his Twitter account where he cooks and make food for famous people and celebrity who came to his restaurant.
This Traditional way of success is considered not a traditional way to do it as salt Bae's success was due to social media. Usually, the famous chef would succeed by making their food their food stand out to the press through food critics like Michelin stars and by the number of people who like the food.
Salt bae right now has his restaurant business which has been thriving with many locations around the world and arbitrarily extraordinary prices for food that are most likely a by-product of the fame he has achieved. The number of his restaurants are 22
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